Principle — Keep it simple stupid

Making a quick jump to computer science, I’ll quote C. A. R. Hoare, British computer scientist perhaps most famous for developing the quicksort algorithm.

There are two ways of constructing a software design: One way is to make it so simple that there are obviously no deficiencies, and the other way is to make it so complicated that there are no obvious deficiencies. The first method is far more difficult.

Everyone can create something which works some of the time, but how many can create something that works all of the time?

From Mark Rovner’s essay “Timeless” in What matters now.

Simplicity – if you can’t tell your brand to a 9-year-old it’s no good.

Can you explain your company’s products? Your profession? Your life?