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Keep it simple stupid — Universal Principles

Principle — Keep it simple stupid

Two simple steps

From the always great Seth Godin comes the simple two-step process.

Step one: Open all doors. Learn a little about a lot. Consider as many options as possible, then add more.

my bike on the snow, by adamscarroll

Step two: Relentlessly dismiss, prune and eliminate. Choose. Ship.

As Seth points out later in his post, the problem is that is easy not to go far enough in each direction.

May 13, 2011   Comments Off

Obviously no deficiencies

Manifesto!, by Breno PeckMaking a quick jump to computer science, I’ll quote C. A. R. Hoare, British computer scientist perhaps most famous for developing the quicksort algorithm.

There are two ways of constructing a software design: One way is to make it so simple that there are obviously no deficiencies, and the other way is to make it so complicated that there are no obvious deficiencies. The first method is far more difficult.

Everyone can create something which works some of the time, but how many can create something that works all of the time?

January 24, 2010   Comments Off


From Mark Rovner’s essay “Timeless” in What matters now.

Simplicity – if you can’t tell your brand to a 9-year-old it’s no good.

Simplicity in the Mist, by Nate Marvin

Can you explain your company’s products? Your profession? Your life?

January 20, 2010   Comments Off