Not following the market

Tokyo: Tsukiji Jonai Shijo, by Wally Gobetz

Seth Godin talks about the problems with trying to give customers what they want.

No one actually understands what the market wants. When you choose to make something magical instead, when you bring passion instead of calculation to your work, you’re as least as likely to get it right as the guy who is selling out.

Do you dare to follow your passion rather than the market?